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Walmart

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Date: 2011-03-10 00:16:03

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WalMart is one of the world's largest retail chain, founded in Arkansas in 1962. Currently, Wal-Mart has opened more than 7,000 worldwide stores and employs more than 190 million people, distributed in 14 countries. Customers per week visit Wal-Mart's 176 million people.

WalMart brand management strategy, select a variety of retail forms in order to target consumers for different grades. It is because of Wal-round attack, to seize the high, low-end market, so Wal-Mart replaced the once popular in the U.S. Sears, a retail brand.
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